We have always known that the benefits of VELUX skylights are substantial, but now we have the stats to prove it! Skylights in retail have been found to be positively and significantly correlated to higher sales. A HMG study showed that non-skylit stores would increase sales by 40% by incorporating skylights.
The link between high consumer activity and skylighting occurred despite the fact that many of the customers interviewed stated that they were unaware of the presence of skylights. The customers responded that they liked the skylit stores because of positive environmental feelings, such as stores feeling cleaner, more spacious, more open or brighter. No seasonal variation was detected. Researchers concluded this suggested a long-term customer loyalty effect and not a short-term impetus on sales.
Increases in sales have been a result of both more foot traffic to the store, as well as a rise in the number of average customer transactions. According to a HMG study, the average customer transaction is 1% - 2% higher in skylit stores.
Take Bill Aggenbach’s Carpet Choice in Wangaratta for example - it has been in the same spot for more than two decades, but Bill decided to build new premises in 2006. “85% of our customers are female and they appreciate good presentation, so we decided to build new premises, consisting of showroom, mezzanine and warehouse/preparation area, a total of 2,372 m2.”
“At first, we didn’t even consider skylights. We had skylights in our old premises and not only were they too hot during summer, they also caused our stocked carpets to fade. We often had to throw away the first metre or so on a roll. But when our new roof was installed, we realised how dark it would be inside. I discussed it with our building designer. He suggested VELUX skylights, claiming they would block out most of the heat and almost all UV rays. I’m sceptical by nature but I did my research and discovered that he was right. Initially we installed three VELUX in our warehouse/preparation area and found them sensational… so soon after we ordered two more.”
In addition, employees working in naturally lit buildings have been shown to have increased morale resulting in better customer service, increased productivity and decreased absenteeism. So the advantages of installing VELUX skylights are clear.
If you are interested in having VELUX products installed in your business, contact us at Action Sheetmetal & Roofing by phoning 07 5564 8200, emailing us at firstname.lastname@example.org or online www.actionsheetmetal.com.